Before you send any emails to editors or bloggers ... Stop!
You are going to want to make sure that you have the following pieces in place to make sure that you are media ready before clicking that 'Send' button.
Editors, journalists and bloggers will want to link back to your site. They will also want to do some research into your company before they mention you to make sure that it is a good fit.
If you just have, let’s say an Etsy, well it's very hard for the media to get to know you and your story.
There are many companies such as Squarespace and Wix for those that have absolutely no experience with html or web design. For those that like to have lot more of a say with the design and esthetic, WordPress is the clear winner.
If you want a totally unique user experience, a custom designed website is the way forward. Email firstname.lastname@example.org to get some advice or to get started!
Once information about products or a brand are sent out to press and bloggers they will often request a sample of your products to try, test and take photos of. When a request comes in, you must have the product available to ship as soon as they need it or you may miss the feature.
Amateur looking photos are a no-no. Invest in having professional ones done, it will come back to benefit you tenfold.
Have photos taken of every product in the range, these include single and group shots on a transparent/white background.
Don't forget to have some lifestyles shots done as well. These will also work for that website you are working on!
As we've mentioned in previous blog posts, publicity is not a guaranteed or a one-time thing. It requires a lot of ongoing effort, persistence and patience.